000			01389nam a2200169 4500
008			171208b xxu||||| |||| 00| 0 eng d
020			_a9780415724012
082			_a658.804 _bSIR
100			_aSirgy, M. Joseph _922806
245			_aReal Estate Marketing: Strategy, Personal Selling, Negotiation, Management and Ethics
260			_bRoutledge _c2014 _aOxon
300			_a306p
500			_aPart I: Strategy in Real Estate Development Firms 1. Marketing Strategy 2. Product and Place Strategy 3. Pricing and Promotion Strategy Part II: Personal Selling-The Real Estate Agent 4. Personal Selling In Real Estate: The Seller Representative 5. Personal Selling In Real Estate: The Buyer Representative Part III: How Real Estate Agents Negotiate 6. The Social Psychology Of Real Estate Negotiation 7. Negotiations Strategies And Tactics Part IV: Sales Management-The Real Estate Broker 8. Recruiting And Training Real Estate Salespeople 9. Motivating And Compensating Issue In Real Estate Marketing 10. Leadership Issues In Real Estate Firm Part V: Law And Ethics In Real Estate Marketing 11. Real Estate Marketing Law 12. Ethics In Real Estate Marketing 13. Code Of Ethics For Real Estate Marketing Professionals
600			_aReal Estate Business _97247
600			_aResidential Real Estate - Marketing _925506
942			_2ddc _cLB _k658.804 _mSIR
999			_c108952 _d108952