| 000 | 00932nam a2200169 4500 | ||
|---|---|---|---|
| 008 | 171212b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781482203608 | ||
| 082 |
_a658.575 _bGAR |
||
| 100 |
_aGarcia, Rosanna _923097 |
||
| 245 | _aCreating and Marketing New Products and Services | ||
| 260 |
_bCRC Press _c2014 _aBoca Raton |
||
| 300 | _a412p | ||
| 500 | _a1. The Proactive New Product Development Process 2. New Product Innovation Strategy 3. Opportunity Identification and Idea Generation: The Fuzzy Front End 4. Out of the Fuzzy Front end into the Design Phase 5. The Concept Test 6. Perceptual Maps 7. Estimating Sales Potential 8. The Proactive New Product Development Process 9. Product/Market Testing 10. Launch and Beyond 11. Global New Product Development 12. Sustainability in Innovation | ||
| 600 |
_aNew Products _923098 |
||
| 600 |
_aMarketing _923099 |
||
| 942 |
_2ddc _cLB _k658.575 _mGAR |
||
| 999 |
_c108988 _d108988 |
||