000			01167nam a2200181 4500
008			171213b xxu||||| |||| 00| 0 eng d
020			_a9781137494344
082			_a659.144 _bMCS
100			_aMcStay, Andrew _923195
245			_aDigital Advertising
250			_a2nd ed
260			_bMacmillan Publishers Limited _c2016 _aLondon
300			_a221p
500			_a1. Digital: The Capacity to Do Things They Never Could Before 2. The History and Business of Digital Advertising 3. How It Works: Standard Digital Media 4. How It Works: Non-Standard Digital Media 5. Creativity 6. Beyond Interruption: Attention, Authenticity and Being Native 7. Media Hacking 8. Adblocking and Fraud: Threats to advertising 9. Advertising to Children: Regulations and Ethics for Digital Media 10. Ad-Tech: Analytics, Big Data, Profiling and Identity 11. Emphatic Media: Emotiveillance and the Future of out of Home Advertising 12. Privacy: the Case of Mobile Apps for Android 13. Conclusions: Reconciling Art and Science in Advertising
600			_aAdvertising Media Planning _9653
600			_aDigital Media _97959
942			_2ddc _cLB _k659.144 _mMCS
999			_c109283 _d109283