| 000 | 01055nam a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c109421 _d109421 |
||
| 008 | 171005b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781138013360 | ||
| 082 |
_a658.84 _bKER |
||
| 100 |
_aKerrigan, Finola _939810 |
||
| 245 | _aFilm Marketing | ||
| 250 | _a2nd ed | ||
| 260 |
_bRoutledge _c2017 _aOxon |
||
| 300 | _a188p | ||
| 500 | _aChapter One: Introduction Chapter Two: The Origins and Development of the Film Industry Chapter Three: The development of film marketing practices Chapter Four: Structural considerations and film marketing Chapter Five: The film marketing mix Chapter Six: Consumer selection of films Chapter Seven: Film marketing materials Chapter Eight: The film marketing calendar Chapter Nine: Social marketing, equality and diversity: The role of film marketing Chapter Ten: The impact of technology on film marketing practices Chapter Eleven: Case studies Chapter Twelve: Conclusions and recommendations | ||
| 600 |
_aMotion Pictures - Marketing _924805 |
||
| 942 |
_2ddc _cLB _k658.84 _mKER |
||