000			02188nam a2200193 4500
008			171212b xxu||||| |||| 00| 0 eng d
020			_a9781292146508
082			_a658.8 _bARM
100			_aArmstrong, Gary _921384
245			_aMarketing: An Introduction
250			_a13th ed
260			_bPearson Education Limited _c2017 _aHarlow
300			_a669p
500			_a1. Understanding Marketing Management 2. Marketing in the Twenty-First Century 3. Marketing Tasks 4. Marketing Concepts and Tools 5. Company Orientations Toward the Marketplace 6. How Business and Marketing Are Changing 7. Building Customer Satisfaction, Value, and Retention 8. Defining Customer Value and Satisfaction 9. The Nature of High-Performance Businesses 10. Delivering Customer Value and Satisfaction 11. Attracting and Retaining Customers 12. Customer Profitability: The Ultimate Test 13. Implementing Total Quality Management 14. Winning Markets: Market-Oriented Strategic Planning 15. Corporate and Division Strategic Planning 16. Business Strategic Planning 17. The Marketing Process 18. Product Planning: The Nature and Contents of a Marketing Plan 19. Marketing Planning for the Twenty-First Century 20. Analyzing Marketing Opportunities 21. Gathering Information and Measuring Market Demand 22. The Components of a Modern Marketing Information System 23. Internal Records System 24. Marketing Intelligence System 25. Marketing Research System 26. Marketing Decision Support System 27. An Overview of Forecasting and Demand Measurement 28. Scanning The Marketing Environment 29. Analyzing Needs and Trends in the Macroenvironment 30. Identifying and Responding to the Major Macroenvironment Forces 31. Analyzing Consumer Markets and Buyer Behavior 32. A Model of Consumer Behavior 33. The Major Factors Influencing Buyer Behavior 34. The Buying Decision Process 35. The Stages of the Buying Decision Process 36. Analyzing Business Markets and Business Buying Behavior
600			_aMarketing _925224
700			_aKotler, Philip _91412
700			_aOpresnik, Marc O. _923160
942			_2ddc _cLB _k658.8 _mARM
999			_c109423 _d109423