000 01411nam a2200229 4500
008 171005b xxu||||| |||| 00| 0 eng d
020 _a9780765646132
082 _a650.0721
_bHAI
100 _aHair, Joe F.
_920910
245 _aEssentials of Business Research Methods
250 _a3rd ed
260 _bRoutledge
_c2016
_aNew York
300 _a494p
500 _a1. Business Research For The Twenty-First Century 2. Overview Of The Research Process 3. Ethics In Business Research 4. Defining The Research Problem And Reviewing The Literature 5. The Nature And Sources Of Secondary Business Data 6. Conceptualization And Research Design 7. Sampling Approaches And Considerations 8. Methods Of Collecting Primary Data 9. Measurement And Scaling 10. Questionnaire Design 11. Basic Data Analysis For Qualitative Research 12. Basic Data Analysis For Quantitative Research 13. Testing Hypotheses In Quantitative Research 14. Examining Relationships Using Correlation And Regression 15. Other Multivariate Techniques 16. Reporting and Presenting Research.
600 _aBusiness - Research
_925213
600 _aManagement
_925214
700 _aCelsi, Mary
_923152
700 _aMoney, Arthur
_923153
700 _aSamouel, Phillip
_923154
700 _aPage, Michael
_923155
942 _2ddc
_cLB
_k650.0721
_mHAI
999 _c109448
_d109448