000 | 01411nam a2200229 4500 | ||
---|---|---|---|
008 | 171005b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780765646132 | ||
082 |
_a650.0721 _bHAI |
||
100 |
_aHair, Joe F. _920910 |
||
245 | _aEssentials of Business Research Methods | ||
250 | _a3rd ed | ||
260 |
_bRoutledge _c2016 _aNew York |
||
300 | _a494p | ||
500 | _a1. Business Research For The Twenty-First Century 2. Overview Of The Research Process 3. Ethics In Business Research 4. Defining The Research Problem And Reviewing The Literature 5. The Nature And Sources Of Secondary Business Data 6. Conceptualization And Research Design 7. Sampling Approaches And Considerations 8. Methods Of Collecting Primary Data 9. Measurement And Scaling 10. Questionnaire Design 11. Basic Data Analysis For Qualitative Research 12. Basic Data Analysis For Quantitative Research 13. Testing Hypotheses In Quantitative Research 14. Examining Relationships Using Correlation And Regression 15. Other Multivariate Techniques 16. Reporting and Presenting Research. | ||
600 |
_aBusiness - Research _925213 |
||
600 |
_aManagement _925214 |
||
700 |
_aCelsi, Mary _923152 |
||
700 |
_aMoney, Arthur _923153 |
||
700 |
_aSamouel, Phillip _923154 |
||
700 |
_aPage, Michael _923155 |
||
942 |
_2ddc _cLB _k650.0721 _mHAI |
||
999 |
_c109448 _d109448 |