000			01534nam a2200169 4500
008			180110b xxu||||| |||| 00| 0 eng d
020			_a9780749928117
082			_a658.8 _bLEV
100			_aLevinson, Jay Conrad _924419
245			_aGuerrilla Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
260			_bLittle, Brown Book Group _c2007 _aLondon
300			_a368p
500			_a Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgments -- Informational arsenal for guerrillas -- Index
600			_aMarketing _924420
600			_aSmall Business - Management _924421
942			_2ddc _cLB _k658.8 _mLEV
999			_c109765 _d109765