000			01909nam a2200157 4500
008			171107b xxu||||| |||| 00| 0 eng d
020			_a9789385936944
082			_a659.1 _bSRI
100			_aSridhar, K. V. _926370
245			_aThe 30 Seconds Thrillers: Tales That Tell the Stories Behind the Ads we Love!
260			_bBloomsbury Publishing India Pvt. Ltd. _c2017 _aNew Delhi
300			_a333p
500			_a1. The 30 Seconds Connection 2. The Black and White Connection 3. The Changing Connection 4. How Ah! Taj Became Wah! Taj! 5. Relevant Foe Generations 6. Humara Kal, Humara Aaj 7. Moving On 8. The Kids Connection 9. She Made You Love Rasna! 10. Not a Child’s Play 11. A Dirty Play 12. A Dirty Good 13. Flipping the Kart 14. Puppy Love 15. The Human Connection 16. A “Khaas” Ad 17. A Passionately Pointed Poetry 18. An Ageless Beauty 19. The Flavor of Love 20. ‘Pakya Select Ho Gaya’ 21. An Unforgettable Union 22. Weaving Beautiful; World, For U And I 23. Redefining Friendship 24. Just Did It 25. Entertainment for a Cause 26. To Reach India 27. A Wake up Call 28. Mirroring Dollar Question 29. AIDing Awareness 30. The Humor Connection 31. Fevicol Ka Jod 32. The Possessed Bus 33. From Real to Reel 34. Life’s Sense of Humour 35. The Black Story of a Story 36. An Enlightened Entertainment 37. Clearly Comic 38. I’m Loving It! 39. The Mileage Called-Humor 40. The Zest of Zoozoos! 41. The Catchy Connection 42. The Jingalala Moment 43. A Surprising Shock 44. The Celebrity Connection 45. The Big B Effect 46. The Perfectionist Perfection 47. The Macho Mania 48. Dho Dala 49. A Stand-Up Guy 50. The Darling Deol 51. Divas in Advertising 52. The Religion & Its God 53. The Game Changer 54. Letting Them Play 55. The Humble Wall 56. Signing Off
600			_aAdvertising _921966
942			_2ddc _cLB _k659.1 _mSRI
999			_c109992 _d109992