000			01058nam a2200193 4500
003			OSt
005			20180108204643.0
008			180108b xxu||||| |||| 00| 0 eng d
020			_a9780231174824
040			_c
082			_a658.4012 _bSHE
100			_aSherman, Leonard _924362
245			_aIf You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
260			_bColumbia University Press _c2017 _aNew York
300			_a348p
500			_a1. The origins of modern business strategy thinking 2. There's no such thing as a bad industry 3. Why are we in business? 4. The search for business's holy grail: long-term profitable growth 5. Do you know what your strategy is? 6. Getting strategy right 7. Creating strong brands 8. Brand builders and killers 9. What makes products meaningfully different? 10. Where do great ideas come from? 11. Strategies to break away from the pack 12. Hitting the bull's-eye.
600			_aStrategic Planning - Industrial Management _924363
942			_2ddc _cLB _k658.4012 _mSHE
999			_c110502 _d110502