000			nam a22 4500
999			_c111492 _d111492
003			OSt
005			20200727155756.0
008			180716b ||||| |||| 00| 0 eng d
020			_a9781138037205
040			_c
082			_a658.514 _bMID
100			_aMidler, Christophe _929796
245			_aRethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
260			_bCRC Press _c2017 _aBoca Raton
300			_a164p
500			_a1. Introduction 2. Incredible Kwid 3. Upstream exploration : April 2010-October 2011 4. From definition to confirmation : a unique and independent approach (October 2011-July 2012) 5. Target-based cost control 6. Supplying from India 7. Investment decisions at industrial start-up and ramp-up : July 2013-June 2016 8. The commercial launch ofKkwid in India : March 2015-June 2016 9. Prospects for international deployment of a new lineage : 2016 and beyond 10. Fractal innovation and creative product development 11. The maturation of a "trickle-up" approach of the automobile at Renault 12. The global innovation playing field 13. Conclusion
600			_aTechnological innovations - Economic aspects _929797
700			_aJullien, Bernard _929798
700			_aLung, Yunnick _929799
700			_aGhosn, Carlos _929800 _ePreface by
942			_2ddc _cLB _k658.514 _mMID