000			nam a22 4500
999			_c111493 _d111493
003			OSt
005			20180731115600.0
008			180717b ||||| |||| 00| 0 eng d
020			_a9780765647603
040			_c
082			_a658.5752 _bPSY
245			_aThe Psychology of Design: Creating Consumer Appeal
260			_bRoutledge _c2016 _aOxon
300			_a354p
500			_aPart I: Embodied Design 1. Implications of Haptic Experience for Product and Environmental Design 2. The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design 3. The Conceptual Effects of Verticality in Design 4. Sensory Imagery for Design Part II: Designing Product Features 5. Blue-Washing the Green Halo: How Colors Color Ethical Judgments 6. Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars 7. Curvature From All Angles: An Integrative Review and Implications for Product Design 8. Beyond Beauty: Design Symmetry and Brand Personality 9. How to Use Visual Design to Boost Brand Equity 10. Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences 11. How Consumers Respond to Cute Products 12. Cuteness, Nurturance, and Implications for Visual Product Design 13. The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics 14. The Design of Experience Part III: Underlying Processes 15. The Inherent Primacy of Aesthetic Attribute Processing 16. Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences 17. Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty 18. Good Aesthetics Is Great Business: Do We Know Why? 19. Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload 20. Product Aesthetics and the Self Part IV: Design Methods 21. Eye-Tracking Aids in Understanding Consumer Product Evaluations 22. Enhancing Design Intuition
600			_aProduct design _929847
600			_aMarketing - Psychological aspects _929848
700			_aBatra, Rajeev _eEditor _929849
700			_aSeifert, Colleen M. _eEditor _929850
700			_aBrei, Diann _eEditor _929851
942			_2ddc _cLB _k658.5752 _mPSY