000			aam a22 4500
999			_c111780 _d111780
003			OSt
005			20180727143318.0
008			180727b ||||| |||| 00| 0 eng d
020			_a9781107139480
040			_c
082			_a338.5 _bMCK
100			_aMcKenzie, Richard B. _930333
245			_aMicroeconomics for MBAs: The Economic Way of Thinking for Managers
260			_bCambridge University Press _c2017 _aNew York
300			_a725p
500			_aPart I. The Market Economy, Overview and Application 1. Microeconomics: a way of thinking about business 2. Principles of rational behavior in society and business 3. Competitive product markets and firm decisions 4. Applications of the economic way of thinking: domestic government and management policies Part II. Applications of Basic Economic Theory 5. Applications of the economic way of thinking: international economics 6. Applications of the economic way of thinking: environmental economics Part III. Demand and Production Theory 7. Consumer choice and demand in traditional and network markets 8. Production costs and the theory of the firm 9. Production costs in the short run and long run Part IV. Competitive and Monopoly Market Structures 10. Firm production under idealized competitive conditions 11. Monopoly power and firm pricing decisions 12. Firm strategy under imperfectly competitive market conditions 13. Competitive and monopolistic labor markets Part V. Behavioral Economics: A Challenge to Conventional Microeconomics 14. Challenges of behavioral economists 15. Problems with behavioral economics.
600			_aMicroeconomics - Managerial economics. _930334
700			_aLee, Dwight R. _930335
942			_2ddc _cLB _k338.5 _mLEE