| 000 | aam a22 4500 | ||
|---|---|---|---|
| 999 |
_c112110 _d112110 |
||
| 003 | OSt | ||
| 005 | 20190130115425.0 | ||
| 008 | 180808b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780190658069 | ||
| 040 | _c | ||
| 082 |
_a324.73 _bPEN |
||
| 100 |
_aPenney, Joel _930632 |
||
| 245 | _aThe Citizen Marketer: Promoting Political Opinion in the Social Media Age | ||
| 260 |
_bOxford University Press _c2017 _aNew York |
||
| 300 | _a246p | ||
| 440 |
_aOxford Studies in Digital Politics _930633 |
||
| 500 | _a1. The Citizen Marketer Approach to Political Action 2. The Historical Lineage of the Citizen Marketer 3. Self-Labeled and Visible Identities 4. Political Fans and Cheerleaders 5. News Spreaders and Agenda-Setters 6. Towards a Critical Literacy of the Citizen Marketer Approach | ||
| 600 |
_aMarketing - Political aspects - Media Studies _930634 |
||
| 600 |
_aCommunication in politics - Technological innovations _930635 |
||
| 942 |
_2ddc _cLB _k324.73 _mPEN |
||