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008 190521b ||||| |||| 00| 0 eng d
020 _a9780670090570
040 _c
082 _a658.11
_bCHA
100 _aChamaria, Apurva
_938589
245 _aMaster Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups
260 _bPenguin Random House India Pvt. Ltd.
_c2018
_aGurgaon
300 _a307p
500 _a1. Growth Hacking case STUDY: SHOPCLUES 2. Profile of a Growth Hacker Case STUDY: ZOMATO 3. The Growth Hacking Process and Tactics: Exponential Acquisition of Users through Various Techniques Case STUDY: PAISABAZAAr.COM 4. The Growth Hacking Funnel Case STUDY: FUSIONCHARTS 5. Incorporating Growth Hacking into Product Development Case STUDY: FURLENCO 6. Techniques for Activating: INDIAMART 7. Customer Retention Case STUDY: URBANCLAP 8. Tools, Technologies and Structure of Growth Hacking Team Case STUDY: WITTYFEED 9. Growth Hacking Analytics Case STUDY: UPGRAD
700 _aKakkar, Gaurav
_938590
942 _2ddc
_cLB
_k658.11
_mCHA