000 nam a22 4500
999 _c113895
_d113895
003 OSt
005 20190601163159.0
008 190130b ||||| |||| 00| 0 eng d
020 _a9789387578197
040 _c
082 _a658.8102
_bUPP
100 _aUppaluri, Srinivas
_934914
245 _aSwitch: Sales Transformation for Strategic Advantage
260 _bWestland Publications Pvt. Ltd.
_c2018
_aNew Delhi
300 _a306p
500 _a1. The sweet spot 2. Leveraging Networks and Finding a Champion 3. Nurturing Customers 4. Calibrating Communication 5. Creating Opportunity 6. Trusted Relationships 7. Balancing Go-to-Market and Sales efforts 8. Focus on Enabling Outcomes, Not on Activities 9. Fitting sales and Marketing to Go-to-market Strategy
600 _aSales personnel - Strategic planning
_938594
942 _2ddc
_cLB
_k658.8102
_mUPP