| 000 | nam a22 4500 | ||
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_c114068 _d114068 |
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| 020 | _a9789332530355 | ||
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_a658.848 _bDUT |
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| 100 |
_aDutta, Gautam _934769 |
||
| 245 | _aGlobal Marketing | ||
| 260 |
_bPearson India Education Service Pvt. Ltd. _c2017 _aChennai |
||
| 300 | _a641p | ||
| 500 | _a1. Global Market Participation Decisions 2. Negotiating Cultural Factors 3. Negotiating Political-Legal Factors 4. Negotiating Economic Environment 5. Deciding on International Market Section 6. Deciding on Entry Modes 7. Deciding on Product 8. Deciding on Brand 9. Deciding on Pricing 10. Deciding on Distribution 11. Deciding on Global Promotion 12. Research Agenda in Cross-border Marketing 13. Organising for Global Marketing " | ||
| 600 |
_aGlobal Marketing _935152 |
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| 942 |
_2ddc _cLB _k658.848 _mDUT |
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