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008 190122b ||||| |||| 00| 0 eng d
020 _a9789352805952
040 _c
082 _a658.802
_bVAR
100 _aVaradarajan, Rajan
_934603
245 _aLegends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation
260 _bSage Publication India Pvt. Ltd.
_c2018
_aThousand Oaks
300 _a513p
600 _aMarketing
_937831
600 _aStrategic Marketing
_937832
700 _aSheth, Jagdish N.
_eSeries Editor
_937833
700 _aHult, Tomas
_eVolume Editor
_937834
942 _2ddc
_cLB
_k658.802
_mVAR