| 000 | nam a22 4500 | ||
|---|---|---|---|
| 999 |
_c114286 _d114286 |
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| 003 | OSt | ||
| 005 | 20190405120756.0 | ||
| 008 | 190403b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780500293638 | ||
| 040 | _c | ||
| 082 |
_a659.1092 _bHEG |
||
| 100 |
_aHegarty, John _936390 |
||
| 245 | _aHegarty on Advertising: Turning Intelligence Into Magic | ||
| 260 |
_bThames and Hudson Ltd. _c2017 _aLondon |
||
| 300 | _a232p | ||
| 500 | _a1. Ideas 2. Brands and Audiences 3. Agencies 4. The Creative Directior 5. Clients, Briefs and the Power of Words 6. Pitches 7. Storytelling 8. Truth and Technology – and Can You Name Gutenberg’s Second Book? 9. From Benton and Bowles to 16 Goodge Street 10. Saatchi and Saatchi 11. TBWA: It’s a Big of a Mouthful 12. BBH: The Agency in a Suitcase 13. First Levi’s 501s, then the World 14. Going Global and the Birth of the Micro Network 15. After 35 Years, 2 Month and 16 Days 16. How Advertising Drove me to Drink 17. Why I’m now Parking my Ideas in a Garage | ||
| 600 |
_aAdvertising executives - Biography _936391 |
||
| 600 |
_aAdvertising agencies - Management _936392 |
||
| 942 |
_2ddc _cLB _k659.1092 _mHEG |
||