000			01342nam a2200193 4500
003			OSt
005			20240116103718.0
008			190531b ||||| |||| 00| 0 eng d
020			_a9781138916456
040			_c
082			_a384​.80688 _bBAR
100			_aBarnwell, Robert G. _942523
245			_aGuerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films and Filmmakers
260			_aNew York _bRoutledge _c2018
300			_a299p
500			_a1. Guerrilla branding, marketing & promotion 2. Creating an irresistible brand identity 3. Building an engaged community of friends & fans 4. Marketability vs playability (or How to produce niche-dominating blockbusters) 5. Pitching & networking 6. Key art & posters 7. Teasers & trailers 8. Behind the scenes photos, production stills, videos, interviews & special features 9. IMDb marketing & promotion 10. Social media & video marketing platforms 11. Dedicated film & filmmaker websites 12. Electronic press kits (EPKs) & press books 13. Media relations & public releases 14. Event marketing : premiers, festivals, film markets & other events 15. High-impact low-cost advertising & promotion 16. Distribution
600			_aMotion pictures - Marketing _939227
942			_2ddc _cLB _k384​.80688 _mBAR
999			_c114391 _d114391