000 | nam a22 4500 | ||
---|---|---|---|
999 |
_c115211 _d115211 |
||
008 | 190303b ||||| |||| 00| 0 eng d | ||
020 | _a9789332568730 | ||
082 |
_a658.022 _bHOL |
||
100 |
_aHolt, David H. _937680 |
||
245 | _aEntrepreneurship: New Venture Creation | ||
260 |
_bPearson India Education Services Pvt. Ltd. _c2019 _aNoida |
||
300 | _a553p | ||
500 | _aPart I: Entrepreneurship and Free Enterprise 1.Entrepreneurship and New Venture Opportunities 2.Entrepreneurship and Innovation 3.Small Business and Corporate Entrepreneurship: Contrasting Enterprises 4.A model for New Ventures: Feasibility Planning Part II: Product and Concept and Commercial Opportunities 5.The Product Concept and Commercial Opportunities 6.Product Protection: Patents, Trademarks and Copyrights 7.Services: The Human Side of Enterprise Part III: Marketing and New Venture Development 8.Marketing Research for New Ventures 9.Marketing: Functions and Strategies 10.International Markets: New Venture Opportunities Part IV: Organizing and Financing the New Venture 11.The Entrepreneurial Team and Business Formation 12.Business Acquisitions and Franchising 13.Financial Resources for New Ventures 14.Managing Growth and Transition | ||
600 |
_aEntrepreneurship _936200 |
||
942 |
_2ddc _cLB _k658.022 _mHOL |