000 nam a22 4500
999 _c115211
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008 190303b ||||| |||| 00| 0 eng d
020 _a9789332568730
082 _a658.022
_bHOL
100 _aHolt, David H.
_937680
245 _aEntrepreneurship: New Venture Creation
260 _bPearson India Education Services Pvt. Ltd.
_c2019
_aNoida
300 _a553p
500 _aPart I: Entrepreneurship and Free Enterprise 1.Entrepreneurship and New Venture Opportunities 2.Entrepreneurship and Innovation 3.Small Business and Corporate Entrepreneurship: Contrasting Enterprises 4.A model for New Ventures: Feasibility Planning Part II: Product and Concept and Commercial Opportunities 5.The Product Concept and Commercial Opportunities 6.Product Protection: Patents, Trademarks and Copyrights 7.Services: The Human Side of Enterprise Part III: Marketing and New Venture Development 8.Marketing Research for New Ventures 9.Marketing: Functions and Strategies 10.International Markets: New Venture Opportunities Part IV: Organizing and Financing the New Venture 11.The Entrepreneurial Team and Business Formation 12.Business Acquisitions and Franchising 13.Financial Resources for New Ventures 14.Managing Growth and Transition
600 _aEntrepreneurship
_936200
942 _2ddc
_cLB
_k658.022
_mHOL