000			01484aam a2200229 4500
003			OSt
005			20240528150845.0
008			191007b ||||| |||| 00| 0 eng d
020			_a9783658101824
040			_c
082			_a658.87 _bZEN
100			_aZentes, Joachim _946786
245			_aStrategic Retail Management: Text and International Cases
250			_a3rd ed
260			_aSwitzerland _bSpringer _c2017
300			_a468p
500			_aPart I: 1. Retail Functions 2. Store-based Retailing – Food and Near-food 3. Store-based Retailing – General Merchandise 4. Online Retailing 5. Cross-channel Retailing 6. Vertical Players – Manufacturers and Verticals Part II: 7. Growth Strategies 8. The Internationalization of Retailing 9. Retail Branding and Positioning 10. Corporate Social Responsibility Part III: 11. Store Location – Trading Area Analysis and Site Selection 12. Merchandise and Category Management 13. Pricing 14. Marketing Communication 15. In-store Marketing 16. Customer Relationship Management Part IV: 17. Buying – Strategy and Concepts 18. Logistics – Physical Distribution 19. Logistics – Supply Chain Management and Information Management 20. Monitoring Operational and Financial Performance
600			_aRetail Management _943314
700			_aMorschett, Dirk _943315
700			_aSchramm-Klein, Hanna _943316
942			_2ddc _cLB _k658.87 _mZEN
999			_c117353 _d117353