000 | 00944aam a2200241 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20240601114521.0 | ||
008 | 191006b ||||| |||| 00| 0 eng d | ||
020 | _a9781138213760 | ||
040 | _c | ||
082 |
_a700.688 _bHIL |
||
100 |
_aHill, Liz _946308 |
||
245 | _aCreative Arts Marketing | ||
250 | _a3rd ed | ||
260 |
_aNew York _bRoutledge Taylor and Francis Group _c2018 |
||
300 | _a305p | ||
500 | _a1. The Context of Arts Marketing 2. Developing Audiences 3. Marketing Research 4. Product 5. Branding 6. Pricing 7. Marketing Communications 8. Making the Arts Available 9. Marketing Planning 10. Leadership and Management | ||
600 |
_aArts - Management _943233 |
||
700 |
_aO'Sullivan, Catherine _9107106 |
||
700 |
_aO'Sullivan, Terry _9107107 |
||
700 |
_aWhitehead, Brian _9107108 |
||
942 |
_2ddc _cLB _k700.688 _mHIL |
||
999 |
_c117357 _d117357 |