000			nam a22 4500
999			_c117386 _d117386
008			191006b ||||| |||| 00| 0 eng d
020			_a9781138281356
082			_a320.54 _bBRI
245			_aBridging Disciplinary Perspectives of Country Image Reputation, Brand and Identity
260			_bRoutledge Taylor and Francis Group _c2019 _aNew York
300			_a309p
500			_a1. Charting the landscape in research on country image, reputation, brand, and identity: A trans-disciplinary overview Part I Business Studies 2. Country, Product-Country, Country-of-origin, or Place Image? Perspectives on a Perplexing Theme: Place-Product Associations and Their Effects 3. The role of country images in international marketing: Country-of-origin effects 4. Nation Branding, Product Country Images, and Country Rankings 5. Evaluation of nation brand indexes Part II Social Psychology 6. National Identity and Collective Memory: A Social Psychological Perspective 7. Mediating' national anxieties via stereotyping the French 'threatening Other': Analysis of the 2011 Rugby World Cup in New Zealand media coverage 8. National stereotypes in Central Europe: Their accuracy, convergence and mirroring Part III: Sociology and Political Science 9. The Global Construction of National Reputation 10. World Opinion, Country Identity, and Country Images: Some Reflections 11. Mediated Public Diplomacy as a Function of Government Strategic Issue Management 12. Country Image in Public Diplomacy: From Messages to Relationships Part IV: Communication Science 13. Media influence on the public's perceptions of countries: Agenda setting and international news 14. Talking at Audiences: Networking and Networks in Country Images 15. Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders' Behavior Across Three Different cultures Part V: Bridging disciplinary perspectives 16. Epilogue: Bridging disciplinary perspectives about country
600			_aNational Characteristics _943220
700			_aIngenhoff, Diana _eEditor _943221
700			_aWhite, Candace _eEditor _948988
700			_aBuhmann, Alexander _eEditor _948989
700			_aKiousis, Spiro _eEditor _948990
942			_2ddc _cLB _k320.54 _mBRI