| 000 | aam a22 4500 | ||
|---|---|---|---|
| 999 |
_c117438 _d117438 |
||
| 003 | OSt | ||
| 005 | 20200627161601.0 | ||
| 008 | 191007b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781983625886 | ||
| 040 | _c | ||
| 082 |
_a658.4012 _bROB |
||
| 100 |
_aRobertson, Graham _949102 |
||
| 245 | _aBeloved Brands: Playbook for How to Build a Brand Your Consumers Will Love | ||
| 260 |
_bCreateSpace Independent Publishing Platform _c2018 _aCalifornia |
||
| 300 | _a227p | ||
| 500 | _a1. Why being a beloved brand matters 2. How to use strategic thinking to help your brand win 3. How to build your brand around your core strength 4. How to build a tight bond with your most cherished consumers 5. How to win the competitive battle for your consumer’s heart 6. Hoe to address your brand situation before you make your next move 7. How to define the ideal target market to build your brand around 8. How to define your brand positioning to help your brand win 9. How to create a brand idea you can build everything around 10. How to use your brand idea to organize everything you do 11. How to build a brand plan everyone can follow 12. How to build your brand’s execution plans 13. How to write a creative brief to set up brilliant execution 14. How to run your brand’s advertising process 15. How to make advertising decisions using our ABC’s model 16. How to make media decisions to break through the cluttered media world 17. How to conduct a deep-dive business review tro uncover brand issues 18. Brand finance 101 to help manage your brand’s profitability | ||
| 600 |
_aBrand _943352 |
||
| 942 |
_2ddc _cLB _k658.4012 _mROB |
||