| 000 | nam a22 4500 | ||
|---|---|---|---|
| 999 |
_c117484 _d117484 |
||
| 008 | 191006b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781138039827 | ||
| 082 |
_a658.827 _bBLA |
||
| 100 |
_aBlackston, Max _949105 |
||
| 245 | _aBrand Love is not Enough: A Theory of Consumer Brand Relationships in Practice | ||
| 260 |
_bRoutledge Taylor and Francis Group _c2018 _aNew York |
||
| 300 | _a414p | ||
| 500 | _a1. The I-mage Gap 2. The Relational Brand 3. Relationships with Packaged Goods Brands 4. Relationships with Prestige Brands 5. How Brand Relationships Mitigate consumers Risk 6. Relationships with Corporate Brands 7. Universal Brand Relationships 8. Branded relationships and the value of branded Businesses | ||
| 600 |
_aConsumer Preferences _943215 |
||
| 600 |
_aMarketing - Cases _949106 |
||
| 942 |
_2ddc _cLB _k658.827 _mBLA |
||