000 nam a22 4500
999 _c117484
_d117484
008 191006b ||||| |||| 00| 0 eng d
020 _a9781138039827
082 _a658.827
_bBLA
100 _aBlackston, Max
_949105
245 _aBrand Love is not Enough: A Theory of Consumer Brand Relationships in Practice
260 _bRoutledge Taylor and Francis Group
_c2018
_aNew York
300 _a414p
500 _a1. The I-mage Gap 2. The Relational Brand 3. Relationships with Packaged Goods Brands 4. Relationships with Prestige Brands 5. How Brand Relationships Mitigate consumers Risk 6. Relationships with Corporate Brands 7. Universal Brand Relationships 8. Branded relationships and the value of branded Businesses
600 _aConsumer Preferences
_943215
600 _aMarketing - Cases
_949106
942 _2ddc
_cLB
_k658.827
_mBLA