000			aam a22 4500
999			_c117502 _d117502
008			191007b ||||| |||| 00| 0 eng d
020			_a9781138323179
082			_a658.8 _bPAN
100			_aPantano, Eleonora _943368
245			_aTechnology and Innovation for Marketing
260			_bRoutledge Taylor and Francis Group _c2019 _aOxon
300			_a130p
500			_aPart I: Technology introduction 1. Innovation as a business process 2. Understanding innovation solutions Part II: Impact on firms 3. Creating new products and services 4. Capturing the benefits of innovation 5. Capture learning from innovation Part III: Influence on Consumers 6. Open innovation and collaboration 7. Consumer acceptance of innovation 8. Smart consumers 9. Technology-driven forms of marketing 10. Final thoughts
700			_aBassano, Clara _943369
700			_aPriporas, Constantinos-Vasilios _943370
942			_2ddc _cLB _k658.8 _mPAN