000			Nam a22 4500
999			_c117557 _d117557
003			OSt
005			20200205111122.0
008			191009b ||||| |||| 00| 0 eng d
020			_a9781138738270
040			_c
082			_a658.816 _bINN
245			_aInnovation in Pricing: Contemporary Theories and Best Practices
250			_a2nd ed
260			_bRoutledge _c2018 _aOxon
300			_a406p
500			_aPart I: Introduction 1. Innovation in pricing: introduction 2. Is innovation in pricing your next source of competitive advantage? Part II: Innovation in Organizing the Pricing function 3. The organizational design of the pricing function in firms: a center-led management approach 4. Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry 5. CEO championing of pricing and the impact on firm performance 6. Who is in charge of value? The emerging role of Chief Value Officer 7. Interview: how a vice president of value can drive profits in B2B 8. B2B pricing systems: proving ROI Part III: Innovation in Pricing Strategy 9. Ten considerations for your pricing model innovation process 10. Effective pricing strategies in B2B markets 11. Why segmentation matters 12. The five fundamental value factors 13. Pricing processes in fast-paced business-to-business settings 14. Pricing due diligence in the mergers and acquisition process 15. Busting the four fatal myths in pricing 16. Creating, calculating and communicating customer value: how compares can set premium prices that customers are willing and able to pay 17. Pricing strategies for recessionary times Part IV: Innovation in Pricing tactics 18. Using economic value communication to bend business-to-business buyers’ value perceptions 19. Value: distilling the essence 20. Innovation in estimating willingness to pay 21. Cross-functional collaboration in value-based pricing 22. Winning on the margin: the B2B value imperative Part V: Psychological aspects of pricing 23. Behavioral aspects of pricing 24. Ben Lowe, Julian Lowe and David Lynch Part VI: The next frontier 25. Research on odd prices: dead end or field of potential innovation?
600			_aInnovation in Pricing _947172
700			_aHinterhuber, Andreas _eEditor _943454
700			_eEditor _947173 _aLiozu, Stephan M.
942			_2ddc _cLB _k658.816 _mINN