000			01350Nam a2200205 4500
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005			20220317152612.0
008			191010b ||||| |||| 00| 0 eng d
020			_a9781526419279
040			_c
050			_a658.83 _bKOL
082			_a658.83 _bKOL
100			_aKolb, Bonita M. _943764
245			_aMarketing Research: A Concise Introduction
250			_a2nd ed
260			_bSage Publications India Pvt. Ltd. _c2018 _aNew Delhi
300			_a311p
500			_aPart 1: Introduction to Uses and Methods of Marketing Research 1. Introduction To Marketing Research 2. Research as a Process 3. Determining The Research Question 4. The Research Proposal 5. Cultural Considerations for Marketing Research 6. Conducting Secondary Research Part 2: Qualitative Marketing Research 7. Choosing Participants For Qualitative Research 8. Planning and Conducting Focus Groups 9. In-depth, Intercept and Expert Interviews 10. Projective Observational and Netnography Techniques Part 3: Quantitative Marketing Research 11. Determining Probability Samples 12. Questionnaire Design 13. Conducting Surveys Part 4: Analyzing and Reporting Findings 14. Analyzing Verbal And Other Qualitative Data 15. Analyzing Numerical Data 16. Report Writing And Presentation
942			_2ddc _cLB _k658.83 _mKOL
999			_c117600 _d117600