| 000 | 00921nam a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240527152303.0 | ||
| 008 | 191010b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781473997998 | ||
| 040 | _c | ||
| 082 |
_a659.1 _bHAC |
||
| 100 |
_aHackley, Chris _943758 |
||
| 245 | _aAdvertising and Promotion | ||
| 250 | _a4th ed | ||
| 260 |
_bSage Publications India Pvt. Ltd. _c2018 _aNew Delhi |
||
| 300 | _a370p | ||
| 500 | _a1. Advertising And Promotion Under Convergence 2. Advertising Theory 3. Brands And Promotional Communication 4. The Creative Agency Model 5. Strategy And Creativity 6. Media And Audience Planning 7. Non-Advertising Promotion 8. Global Advertising Strategy 9. Brands On The Defensive – Ethics And Regulation For Advertising 10. Advertising Research | ||
| 700 |
_aHackley, Rungpaka Amy _943759 |
||
| 942 |
_2ddc _cLB _k659.1 _mHAC |
||
| 999 |
_c117608 _d117608 |
||