000			nam a22 4500
999			_c119335 _d119335
003			OSt
005			20210128105846.0
008			200107b ||||| |||| 00| 0 eng d
020			_a9788126577125
040			_c
082			_a658.83 _bAAK
100			_aAaker, David A. _946577
245			_aMarketing Research
260			_bWiley India Pvt. Ltd. _c2019 _aNew Delhi
300			_a610p
500			_aPart I: The Nature And Scope Of Marketing Research 1. A Decision-Making Perspective on Marketing Intelligence 2. Marketing Research in Practice 3. The Marketing Research Process 4. Research Design and Implementation Part II: Data Collection Section A: Secondary And Exploratory Research 5. Secondary Sources of Marketing Data 6. Standardized Sources of Marketing Data 7. Marketing Research on the Internet 8. Information Collection: Qualitative and Observational Methods Section B: Descriptive Research 9. Information from Respondents: Issues in Data Collection 10. Information from Respondents: Survey Methods 11. Attitude Measurement 12. Designing the Questionnaire Section C: Casual Research 13. Experimentation Section D: Sampling 14. Sampling Fundamentals 15. Sample Size and Statistical Theory Part III: Data Analysis 16. Fundamentals of Data Analysis 17. Hypothesis Testing: Basic Concepts and Tests of Associations 18. Hypothesis Testing: Means and Proportions Part IV: Special Topics In Data Analysis 19. Correlation Analysis and Regression Analysis 20. Discriminant, Factor, and Cluster Analysis 21. Multidimensional Scaling and Conjoint Analysis 22. Structural Equation Modeling 23. Presenting the Results
600			_aMarketing - Research _946578
700			_aKumar, V. _946579
700			_aLeon, Robert P. _946580
700			_aDay, George S. _946581
942			_2ddc _cLB _k658.83 _mAAK