000			01307aam a2200193 4500
003			OSt
005			20240529100016.0
008			191121b ||||| |||| 00| 0 eng d
020			_a9781138054967
040			_c
082			_a659.20952 _bINO
100			_aInoue, Takashi _945283
245			_aPublic Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective
260			_aLondon _bRoutledge _c2018
300			_a296p
500			_a1. Introduction 2. Public relations for top management in an age of hyper-globalization 3. Effective stakeholder relationship management : fostering successful global leaders 4. Historical growth of public relations and its development in Japan 5. Standing out in the globalized crowd : brands, reputation, and public relations 6. Crisis management through the eyes of public relations 7. Strategic public relations and the PR life-cycle model 8. Media relations training : successful executive's competitive career advantage 9. Evaluating and measuring public relations activities 10. Essential changes in corporate communication in a digital age 11. Being ethical and successful : development of the self-correction model.
600			_aLeadership - Public Relations _945284
942			_2ddc _cLB _k659.20952 _mINO
999			_c119632 _d119632