000			aam a22 4500
999			_c119635 _d119635
003			OSt
005			20200626160915.0
008			191116b ||||| |||| 00| 0 eng d
020			_a9781138202344
040			_c
082			_a658.8 _bDUR
100			_aDurand, Aurelia _945121
245			_aMarketing and Globalization
260			_bRoutledge Taylor and Francis Group _c2019 _aNew York
300			_a571p
500			_a1. Globalization 2. Internationalization 3. Standardization and adaptation 4. Geographic distance and psychic distance 5. Cultural distance 6. Administrative distance 7. Economic and technological distances 8. Bottom of the pyramid marketing 9. Reverse innovation 10. Mobile marketing 11. Origin-based marketing 12. Cause-related marketing.
600			_aMarketing - Technological Innovations _945122
942			_2ddc _cLB _k658.8 _mDUR