000			aam a22 4500
999			_c119661 _d119661
003			OSt
005			20200910122031.0
008			191121b ||||| |||| 00| 0 eng d
020			_a9781138332089
040			_c
082			_a658.802 _bALS
100			_aAlsem, Karel Jan _945285
245			_aApplied Strategic Marketing: A Step by Step Approach
260			_bRoutledge _c2019 _aOxon
300			_a424p
500			_aPart 1 Introduction and marketing planning 1. The essence of marketing 2. The strategic marketing planning process Part II: Situation analysis 3. Mission value strategies, and market definition 4. Internal analysis 5. Customer analysis 6. Industry analysis 7. Competitor analysis 8. Analysis of distribution and suppliers 9. SWOT analysis Part III: Corporate decisions and marketing decision 10. Corporate objectives and strategies 11. Marketing objectives and marketing strategies Part IV: Implementation 12. Product, price, place 13. Marketing communication 14. Organization and implementation of marketing
600			_aMarketing _945286
942			_2ddc _cLB _k658.802 _mALS