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020 _a9780367029319
040 _c
082 _a658.575
_bCAD
100 _aCadeddu, Stephanie B. M.
_944999
245 _aFrugal Innovation and the New Product Development Process: Insights from Indonesia
260 _bRoutledge
_c2019
_aNew York
300 _a269p
440 _aRoutledge advances in management and business studies
_n81
_945000
500 _a1. Base-of-the-Pyramid Markets and the Need for Frugal Innovation 2. Critical Reflections on the State of Innovation Research 3. Mapping the NPDP for Frugal Innovation 4. Prime Cookstoves: Cooking with Frugal Innovation 5. Tirta Indonesia Mandiri Foundation: Drinking with Frugal Innovation 6. The NPDP for Frugal Innovation
600 _aTechnological innovations - Economic aspects - Indonesia
_945001
700 _aDonovan, Jerome D.
_945002
700 _aTopple, Cheree
_945003
700 _aDe Waal, Gerrit A.
_945004
700 _aMasli, Eryadi K.
_945005
942 _2ddc
_cLB
_k658.575
_mCAD