000			nam a22 4500
999			_c119665 _d119665
003			OSt
005			20210331121304.0
008			191213b ||||| |||| 00| 0 eng d
020			_a9781446274910
040			_c
082			_a658.8 _bPHI
245			_aPhilosophy of Marketing Vol. 2: General Theory and the Realism Versus Relativism Debates
260			_bSage Publications India Pvt. Ltd. _c2014 _aNew Delhi
300			_a262p
500			_aVOLUME II: GENERAL THEORY AND THE REALISM VERSUS RELATIVISM DEBATES Marketing, General Theory And Generalizations 17. General Theories and the Fundamental Esplanade of Marketing 18. Empirical Generalizations, Theory and Method 19. The Contingency Approach:Its Foundations and Relevance to Theory-Building and Research in Marketing 20. Revisiting the Structural Framework for Marketing Management 21. Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior 22. Designing Research with In-Built Differentiated Replications Truth, Realism And Relativism In Marketing 23. Current Issues in the Philosophy of Science: Implications for Marketing Theory - A Panel Discussion 24. Marketing, Scientific Progress and Scientific Method 25. Truth in Marketing Theory and Research 26. On Method in Consumer Research 27. Marketing: A Critical-Realist Approach 28. Modern Truth and Postmodern Incredulity: A Hermeneutic Deconstruction of the Meta-Narrative of 'Scientific Truth' in Marketing Research
600			_aSAGE Library in Marketing _945862
700			_aTadajewski, Mark _eEditor _945863
700			_aO'Shaughnessy, John _eEditor _945864
700			_aHyman, Michael R. _eEditor _945865
942			_2ddc _cLB _k658.8 _mPHI