000			nam a22 4500
999			_c119666 _d119666
003			OSt
005			20210331122241.0
008			191213b ||||| |||| 00| 0 eng d
020			_a9781446274910
040			_c
082			_a658.8 _bPHI
245			_aPhilosophy of Marketing Vol. 3: Alternative and Multiple Paradigms
260			_bSage Publications India Pvt. Ltd. _c2014 _aNew Delhi
300			_a426p
440			_aSAGE Library in Marketing _945874
500			_aVOLUME III: ALTERNATIVE AND MULTIPLE PARADIGMS Interpretive Research: Consumer Culture Theory 29. Consumer Culture Theory (CCT): 20Years of Research 30. Putting Consumer Experience back into Consumer Research The Philosophy and Method of Existential Phenomenology 31. Towards an Epistemology of Consumer Culture Theory 32. Phenomenology and the Context of Context Critical, Feminist, Postmodern And Post-Colonial Thought 33. The Critical Imagination: Emancipatory Interests in Consumer Research 34. Feminist Thought: Implications for Consumer Research 35. Theoretical and Philosophical Implications of Postmodern Debates Some Challenges to Modern Marketing 36. Postmodernism and Marketing: Separating the Wheat from the Chaff 37. Post-Colonialism and Marketing Negotiating Multiple Paradigms: Justifications and Frameworks 38. Multiparadigm Perspectives on Theory-Building 39. Meta-Triangulation: Building Theory from Multiple Paradigms 40. Iterative Triangulation: A Theory Development Process Using Existing Case Studies 41. Beyond Incommensurability? Empirical Expansion on Diversity in Research 42. Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory
600			_aMarketing - Philosophy _945875
700			_aTadajewski, Mark _eEditor _945876
700			_aO'Shaughnessy, John _eEditor _945877
700			_aHyman, Michael R. _eEditor _945878
942			_2ddc _cLB _k658.8 _mPHI