000			nam a22 4500
999			_c119689 _d119689
003			OSt
005			20210317134046.0
008			191213b ||||| |||| 00| 0 eng d
020			_a9781446208106
040			_c
082			_a658.848 _bMAR
245			_aMarketing Ethics Vol 3: Normative Marketing Ethics
260			_bSAGE Publication India Pvt. Ltd. _c2012 _aNew Delhi
300			_a407p
440			_aSAGE Library of Marketing _945887
500			_aVolume III: Normative Marketing Ethics 38. Societal Marketing and Morality 39. Persuasive Advertising, Autonomy, and the Creation of Desire 40. Social Contracts and Marketing Ethics 41. A Synthesis of Ethical Decision Models for Marketing 42. Cognitive Moral Development and Marketing 43. Frameworks for Analyzing Marketing Ethics 44. Normative Perspectives for Ethical and Socially Responsible Marketing 45. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis 46. Exonerating Unethical Marketing Behaviors: A Diagnostic Framework 47. Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators 48. Global Marketing Ethics: A Communicative Approach 49. A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics 50. Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing 51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics 52. Marketing Strategies for the Ethics Era 53. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics 54. Ethical Theory, Societal Expectations and Marketing Practices
600			_aMarketing - Business Ethics _945888
700			_aSmith, N. Craig _eEditor _945889
700			_aMurphy, Patrick E. _eEditor _945890
942			_2ddc _cLB _k658.848 _mMAR