| 000 | nam a22 4500 | ||
|---|---|---|---|
| 999 |
_c119690 _d119690 |
||
| 003 | OSt | ||
| 005 | 20210317134133.0 | ||
| 008 | 191213b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781446208106 | ||
| 040 | _c | ||
| 082 |
_a658.848 _bMAR |
||
| 245 | _aMarketing Ethics Vol 4: Ethical issues in Marketing | ||
| 260 |
_bSAGE Publication India Pvt. Ltd. _c2012 _aNew Delhi |
||
| 300 | _a451p | ||
| 440 |
_aSAGE Library of Marketing _945857 |
||
| 500 | _aVolume VI: Ethical Issues In Marketing 55. The Image of Advertising Truth: Is Being Truthful Enough? 56. Marketing, Ethics, and Morality 57. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility 58. Consumer Online Privacy: Legal and Ethical Issues 59. Company Advertising with a Social Dimension: The Role of Noneconomic Criteria 60. A Method for Evaluating the Ethics of Fear Appeals 61. A Framework for Personal Selling and Sales Management Ethical Decision Making 62. Marketing and the Notion of Well-Being 63. Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising? 64. Deception in marketing research: Ethical, Methodological, and Disciplinary Implications 65. What Consumerism Means for Marketers 66. The Morality (?) of Advertising 67. Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations 68. An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective 69. Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising 70. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising 71. Ethical Issues in Marketing Strategy and Implementation 72. Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments 73. Ethics and Public Policy Implications of Research on Consumer Well-Being 74. Ethics in Marketing Research: Their Practical Relevance 75. The role of religiosity in business and consumer ethics: A review of the literature | ||
| 600 |
_aMarketing - Business Ethics _945854 |
||
| 700 |
_aSmith, N. Craig _eEditor _945855 |
||
| 700 |
_aMurphy, Patrick E. _eEditor _945856 |
||
| 942 |
_2ddc _cLB _k658.484 _mMAR |
||