| 000 | nam a22 4500 | ||
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| 005 | 20210705112926.0 | ||
| 008 | 200627b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780749479756 | ||
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_a658.802 _bLIE |
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| 100 |
_aLieb, Rebecca _949081 |
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| 245 | _aContent - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy | ||
| 260 |
_bKogan Page _c2017 _aLondon |
||
| 300 | _a223p | ||
| 500 | _a1. The shift to content marketing 2. Content marketing versus content strategy 3. Converged media 4. Native advertising 5. Organizing for content 6. A culture of content 7. Global content strategy 8. Real-time marketing 9. Content marketing software 10. Content marketing performance 11. Contextual campaigns | ||
| 600 |
_aMarketing - Management _949082 |
||
| 700 |
_aSzymanski, Jaimy _949083 |
||
| 942 |
_2ddc _cLB _k658.802 _mLIE |
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