| 000 | 00992aam a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240123155844.0 | ||
| 008 | 200602b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781944659622 | ||
| 040 | _c | ||
| 082 |
_a658.8 _bHOL |
||
| 100 |
_aHollensen, Svend _948229 |
||
| 245 | _aMarketing: A Relationship Perspective | ||
| 250 | _a2nd ed | ||
| 260 |
_aLondon _bWorld Scientific Pub. Co. Inc. _c2019 |
||
| 300 | _a502p | ||
| 500 | _aPreface to the Second Edition Brief contents Detailed contents 1. Fundamentals of Relationship Marketing 2. Situational Analysis in the Marketing Planning Process 3. Strategy Formulation in the Marketing Planning Process 4. Marketing Mix in the Marketing Planning Process 5. Implementation and Controlling in the Marketing Planning Process | ||
| 600 |
_aMarketing - Management - Relationship Marketing _948230 |
||
| 700 |
_aOpresnik, Marc Oliver _996897 |
||
| 942 |
_2ddc _cLB _k658.8 _mHOL |
||
| 999 |
_c120555 _d120555 |
||