| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c121528 _d121528 |
||
| 003 | OSt | ||
| 005 | 20211125152428.0 | ||
| 008 | 210101b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781628921571 | ||
| 040 | _c | ||
| 082 |
_a658.8 _bSWA |
||
| 100 |
_aSwanson, Kristen K _953195 |
||
| 245 | _aPromotion in the Merchandising Environment | ||
| 250 | _a3rd ed | ||
| 260 |
_aNew York _bFairchild Books _c2016 |
||
| 300 | _a417p | ||
| 500 | _aPart I: Introduction To Promotion 1. Promotion and How It Works 2. Consumer Behavior 3. Creative Process in Promotion 4. Fashion Forecasting Part II: Promotion Preparation 5. Promotion Organization 6. Promotion Planning and Budgeting Part III: Media 7. Traditional Media 8. New Media Part IV: Promotion Mix 9. Advertising 10. Direct Marketing and Sales Promotion 11. Public Relations 12. Personal Selling 13. Fashion Shows and Special Events 14. Visual Merchandising | ||
| 600 |
_aFashion merchandising _925568 |
||
| 700 |
_aEverett, Judith C. _953196 |
||
| 942 |
_2ddc _cLB _k658.8 _mSWA |
||