| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c121530 _d121530 |
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| 003 | OSt | ||
| 005 | 20210104122758.0 | ||
| 008 | 210104b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788120346406 | ||
| 040 | _c | ||
| 082 |
_a658.8 _bSUD |
||
| 100 |
_aSudhakar G. P. _953233 |
||
| 245 | _aIntegrated Retail Marketing Communication | ||
| 260 |
_aNew Delhi _bPrentice-Hall of India Pvt.Ltd _c2013 |
||
| 300 | _a145p | ||
| 500 | _a1. Branding the Store 2. Positioning Retail Brands 3. Retail Advertising—The Many Hues 4. Cooperative Advertising 5. In-Store Advertising and Shopper Marketing 6. Sales Promotions—A Tactical Promotion Tool 7. Personal Selling—A Relationship at the Moment of Truth 8. Direct Marketing in Retailing 9. Public Relations—Creating Goodwill among Stakeholders 10. Adding Value by Integrating Retail Marketing Communications 11. Multi-Channel Retailing—24/7 Activity | ||
| 600 |
_aMarketing Communication _9163 |
||
| 942 |
_2ddc _cLB _k658.8 _mSUD |
||