| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c121981 _d121981 |
||
| 003 | OSt | ||
| 005 | 20210915134419.0 | ||
| 008 | 210714b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780470994658 | ||
| 040 | _c | ||
| 082 |
_a658.8342 _bEVA |
||
| 100 |
_aEvans, Martin M. _954682 |
||
| 245 | _aConsumer Behaviour | ||
| 250 | _a2nd ed | ||
| 260 |
_aChichester _bJohn Wiley & Sons, Inc. _c2009 |
||
| 300 | _a560p | ||
| 500 | _aPART I: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR 1. Consumer Motives and Values. 2. Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 3. Consumer Response to Marketing Actions: 2 Learning and Attitudes 4. Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 5. Consumer Demographics 6. Consumer Psychographics PART II: SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR 7. Social Group, Tribal and Household Buying Influences 8. Culture and Subculture PART III: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR 9. New Product Buying 10. Repeat, Loyal and Relational Buying 11. Data-Based Consumer Behaviour 12. Consumer Misbehavior 13. Organizational Buying Behaviour | ||
| 600 |
_aConsumer - Behaviour _914716 |
||
| 700 |
_aFoxall, Gordon _954683 |
||
| 700 |
_aJamal, Ahmad _954684 |
||
| 942 |
_2ddc _cLB _k658.8342 _mEVA |
||