000 | 00546nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 211102s2015 xx 000 0 und d | ||
020 | _a9780749473845 | ||
041 | _aeng | ||
082 |
_a658.8342 _bBRI |
||
100 | _aBridger, Darren | ||
245 | _aDecoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research | ||
260 |
_aUnited Kingdom _bKogan Page Ltd. _c2015 |
||
300 | _a210p | ||
440 | _aMarketing Science Series | ||
600 | _aMarket Research | ||
942 |
_2Dewey Decimal Classification _cLB _k658.8342 _mBRI |
||
999 |
_c132949 _d132949 |