000 00546nam a2200157Ia 4500
008 211102s2015 xx 000 0 und d
020 _a9780749473845
041 _aeng
082 _a658.8342
_bBRI
100 _aBridger, Darren
245 _aDecoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
260 _aUnited Kingdom
_bKogan Page Ltd.
_c2015
300 _a210p
440 _aMarketing Science Series
600 _aMarket Research
942 _2Dewey Decimal Classification
_cLB
_k658.8342
_mBRI
999 _c132949
_d132949