000 | 00621nam a2200217Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20240123122827.0 | ||
008 | 211102s2011 xx 000 0 und d | ||
020 | _a9780749462994 | ||
040 | _c | ||
041 | _aeng | ||
082 |
_a658.827 _bHAI |
||
100 | _aHaig, Matt | ||
245 | _aBrand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time | ||
260 |
_aUnited Kingdom _bKogan Page _c2011 |
||
300 | _a242p | ||
365 |
_b12.99 _cGBP _eUKP 12.99 |
||
600 |
_aMarketing Standed _996827 |
||
600 |
_aSales & Marketing Sales _996828 |
||
942 |
_2ddc _cLB _k658.827 _mHAI |
||
999 |
_c133157 _d133157 |