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003 | OSt | ||
005 | 20230111122654.0 | ||
008 | 220727b |||||||| |||| 00| 0 eng d | ||
020 | _a9789354895340 | ||
040 | _c | ||
082 |
_a658.80954 _bMAH |
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100 |
_aMahajan, Vijay _961356 |
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245 | _aDigital Leapfrogs: How Technology is Reshaping Consumer Markets in India | ||
260 |
_bHarper Collins India _c2022 _aGurugram |
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300 | _a267p | ||
500 | _aPart I: rise of the digital leapfrogs 1. Watching cricket while waiting for the train 2. A mobile phone, a data connection and the world 3. Navigation the centuries Part II: Leapfrog in consumer markets 4. Beyond bricks and mortar: leapfrogs in e-commerce and digital payments 5. From Bollywood to Texas: leapfrog in media and entertainment 6. Digital farming: Growing twenty- first century leapfrogs | ||
600 |
_aInternet - Sales & Marketing Management _961975 |
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942 |
_2ddc _cLB _k658.80954 _mMAH |
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999 |
_c138725 _d138725 |