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020 _a9789354895340
040 _c
082 _a658.80954
_bMAH
100 _aMahajan, Vijay
_961356
245 _aDigital Leapfrogs: How Technology is Reshaping Consumer Markets in India
260 _b‎Harper Collins India
_c2022
_aGurugram
300 _a267p
500 _aPart I: rise of the digital leapfrogs 1. Watching cricket while waiting for the train 2. A mobile phone, a data connection and the world 3. Navigation the centuries Part II: Leapfrog in consumer markets 4. Beyond bricks and mortar: leapfrogs in e-commerce and digital payments 5. From Bollywood to Texas: leapfrog in media and entertainment 6. Digital farming: Growing twenty- first century leapfrogs
600 _aInternet - Sales & Marketing Management
_961975
942 _2ddc
_cLB
_k658.80954
_mMAH
999 _c138725
_d138725