000			01080aam a2200193 4500
003			OSt
005			20230321121708.0
008			230317b |||||||| |||| 00| 0 eng d
020			_a9780199453566
040			_c
082			_a305.800954 _bBHA
100			_aBhattacharjee, Anuradha _964611
245			_aMulticulturalism and Advertising: Indian and European Enterprises under Globalization
260			_bOxford University Press _c2019 _aNew Delhi
300			_a213p
500			_a1 What Is Culture? 2 Prejudice and Stereotyping 3 Toward Larger Unities 4 What Is Globalization? 5 Country of Origin Perceptions 6 Globalization: Toward a Post-Modern Phase? 7 Impact of Multiculturalism PART II 8 From the Margins to the Center: The Global South 9 Emerging Markets and Their Potential: Post-liberalization India 10 Where India Is Now 11 The "China" Factor in Southeast Asia 12 Setting the Scene in South Asia 13 The "Automobile" Category
600			_aAdvertising - Economic aspects _989494
942			_2ddc _cLB _k305.800954 _mBHA
999			_c139770 _d139770