000 00619aam a2200205 4500
003 OSt
005 20250714091251.0
008 250714b |||||||| |||| 00| 0 eng d
020 _a9783031596360
040 _c
082 _a658.872
_bKUM
100 _aKumar, V.
245 _aTransformative Marketing: Combining New Age Technologies and Human Insights
260 _bPalgrave Macmillan Cham
_aCham
_c2024
300 _a379p
440 _aPalgrave executive essentials
_n2731-5622
600 _2Business Intelligence
700 _aKotler, Philip
942 _2ddc
_cLB
_k658.872
_mKUM
999 _c149456
_d149456