000			01234nam a2200181Ia 4500
008			140223b2008 xxu||||| |||| 00| 0 eng d
020			_a9780853697176 _c0.00
082			_a658.8 _bGRI
100			_aGrice, Judith _919533
245			_aGlobal Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
260			_aLondon _bPharmaceutical Press _c2008
300			_a218p
500			_aWorldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
600			_aIndustrial Marketing _919534
600			_aPharmacutical _94518
942			_2ddc _cLB _k658.8 _mGRI
995			_aPharmacy Reference _eP0006185 _j658.8 _yP0006185
999			_c15555 _d15555