000			01070nam a2200169Ia 4500
008			140223b1989 xxu||||| |||| 00| 0 eng d
020			_a9780074517802 _c0.00
082			_a659.1 _bMOH
100			_aMohan, Manendra
245			_aAdvertising Management: Concepts and Cases
260			_aNew Delhi _bTata McGraw-Hill Publishing Company Ltd. _c1989
300			_a418p
500			_aAdvertising-Its Purpose and Function; Economic and Social Implications of Advertising; Marketing Mix; Process; Strategy Planning and Organization; Appropriation; Creative Strategy; Creative Execution and Judgement; Media Decisions; Other Promotional Media and Methods; Evaluation of Advertising Effectiveness; Advertising Agency Functions, Selection and Coordination; Industrial Advertising; Institutional Advertising; Non-Commercial Advertising; Future of Advertising in Developing Countries
600			_aManagement
890			_aIndia
995			_AMOH _D135.00 _E0 _F049 _G72 _H0 _I0.00 _UC _W19960812 _XMahajan Book Depot _ZGeneral
999			_c27700 _d27700